Pepsi vs. Coke – The Logo Version

By Mark | Published: October 22, 2009

Picture the logo for Pepsi in your mind. Now picture the logo for Coca-Cola. Which one is clearer? I bet Coca-Cola is—and the following image explains why. Aside from the hiccup in 1985, the logo for Coca-Cola has essentially used the same basic lettering throughout it’s 100+ year history. Pretty impressive.

coke_pepsi_chart_revised

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2 Comments

  1. Melinda
    Posted October 26, 2009 at 1:53 pm | Permalink

    Very interesting. Not sure I’m smarter for knowing that now, but thanks for the info! :-)

    Reply
    • Mark
      Posted October 27, 2009 at 8:20 pm | Permalink

      Yep, I should have posted this with a disclaimer—you really have to be an art geek to appreciate this type of thing. ;)

      Reply

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